Safeway Deli (277 Piikea Avenue)
About
A Maui Kitchen Shortcut
When you are rushing between North Kihei and the lush shores of Wailea, the deli counter inside the Piikea Avenue shopping hub serves as a practical pitstop for local families and beach-bound travelers. It is the definition of no-frills convenience, stripping away the white-tablecloth pretense of South Maui dining in favor of immediate nourishment.
Island Provisions and Daily Rotations
The display cases are packed with staples that cater to the local palate. You will find standard deli-style sandwiches made to order, but the real draw is the selection of prepared hot foods. They rotate daily specials that often include local favorites like fried chicken, hearty potato wedges, and a variety of pasta salads that are easy to pack in a cooler. The scent of roasted chicken often fills the aisle, a savory beacon for shoppers hunting for a quick lunch that doesn’t require a reservation.
The Practical Reality
The atmosphere is bustling and strictly utilitarian. Expect the hum of grocery store refrigeration and the rhythmic beeping of registers in the background. It is a busy zone—especially during the post-work rush or right before a sunset session at the nearby beaches—so be prepared to wait your turn in line alongside residents grabbing supplies for their week. While parking in this busy Kihei complex can occasionally turn into a hunt for a spot, the efficiency of the staff makes it a go-to spot for those who value speed and reliable fuel over a slow, sit-down meal.
Location
277 Piikea Avenue, Kihei, Hawaii, 96753
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Reviews
Showing 10 of 2112 community reviewsStephen MGoogle Maps
Recently
Prices are too expensive, even for maui. Bought cheddar cheese block and it was already moldy when we opened it. Date on cheese was 1.5 months in future.
Anna MGoogle Maps
Recently
Very conscientious about what he was shopping for and made a point of double checking the store for my items. Showed me pictures of where he was looking and asked for clarification! Great shopper 👍🏾 …
KarenGoogle Maps
Recently
Had a great experience at the Kihei location on Maui. Cashier Glenda on 12/10/2025 was very attentive, patient and kind through out the check out process. Nice smile and kind words to thank me and to come back. Also wished me a happy birthday! Wine purchase revealed my birthday. I would be happy to get Glenda again.
Thomas WyseGoogle Maps
Recently
I've been avoiding this review for a long time. I'm hoping that this message will actually land in the hands of the corporate management team. I live on Maui. I shop at this Safeway constantly. I also shop at the two other Safeway stores in Kahului. There's a glaring issue at this store which is often noticed by several shoppers as we all search the: Entrances, self-checkout, every checkout line, back to the self-checkout and then... Back outside to get a cart because there's absolutely zero hand baskets to grab a few items. None. Chronically. I shop at odd hours. Tonight, 12:30 in the morning? There were none, anywhere. A few weeks ago? Stacks of them. They suddenly disappeared. I shop there daily. I do not buy a cart full of groceries. I live alone and do not dare fill my fridge. A bag of groceries at a time is sufficient. Having to use a cart causes gathering more items than will fit in a bag, which I want to be able to carry in one trip from my parking area to my second floor apartment. Stacks of these baskets just disappear from this store, suddenly. No other nearby grocery stores apparently have this problem. Times? Always a stack by the entrance. Foodland? Always a stack by the entrance. The other Safeway locations? So many it makes me wonder what's actually happening. The employee I spoke to says 'people just take them to their cars and drive away with them.' Ok, sure. Then why not the Times and Foodland baskets? Why not the Safeway location that has two homeless camps nearby? That store has more hand baskets than parking spots! Recently they started charging 15 cents for bags. Maybe I'm just old school but isn't that what the food we pay a lot for is already supposed to cover the costs of? I pay $5 a pound for 5 apples and then I have to pay 15 cents to avoid juggling them? But with any phone number there's an always sale on most items. They will discount items for me sometimes in dollars but if I want to buy enough I can't carry them it's 15 cents more. Oh, and then they also eliminated the bags with carry handles so paying for bags decreased the quality of each bag I have to buy. And I have to use a cart to make my selections, pushing the cart around looking so empty. It's a psychological trick - remove the hand baskets that carry exactly one bag of groceries, make customera use a cart that is easy to impulsively add a few items too many for a bag, charge for bags and decrease the quality of the bags so they're more difficult to carry. Oh, and once you walked all over hoping to find a convenient hand baskets you have to walk back out to the parking lot to get a cart with self-locking wheels that sometimes activate automatically by one of the two entrances. It's the ONLY grocery store on Maui that can't seem to keep track of their hand baskets. Two stars because this problem is isolated to this store and that needs upper management to intervene. Oh, and while I'm getting management on the line - your new flavors of always on sale buy 2 get 1 free items don't ring up correctly - that's a $4.99 sleight of hand, I mean, false advertising that has tricked me a few times until I figured out what the problem is: the new UPC flavor isn't tied to the sale price that the other 7 flavors of same brand and size beverages are displayed with. An entire beverage cooler with every item marked buy 2 get 1 free should have all the prices marked correctly. I have mentioned it to each store 'management' and every cashier corrects it manually because that's the right price. I'll change my rating to 3 stars if you fix the false advertising on the new flavor beverages. I'll make it 4 stars when the hand basket problem gets solved. If the store manager can't figure it out maybe they could ask the management at Times or Foodland just down the road a bit how they are able to keep their baskets - baskets that appear like they have had them for awhile.
S capoGoogle Maps
Recently
Open 24 hours. There are a few employees who seem to prefer interacting with non English speaking persons. Most of the employees are friendly and helpful. I gave 2 stars due to the prices. In my opinion, the prices on the vast majority of products are higher than in other supermarkets. Prices went up during covid and never went down, even when fuel prices dropped and the supposed "supply chain" issues were resolved. They do have a wide variety of products if you can afford it! Another big problem, they run out of staple grocery items,half & half, butter, eggs etc... often! Slow to restock as well.
Fan TaoGoogle Maps
Recently
We were staying next to the beach in Kihei and did most of our shopping at the Times grocery. But this Safeway is worth traveling to. It has a lot more selection and better prices on many products. We couldn't find any fresh ono fish at the Times but Safeway had it (though it was expensive).
J KGoogle Maps
Recently
Love the Safeway location.It's close to the airport , it's pretty well stocked and clean. I love the self checkout because it's so fast. Look for $5 Fridays! Staff is awesome.
Reeta ShandilGoogle Maps
Recently
I just wanted to acknowledge the kindness of the staff at this Safeway- we were visiting Maui when the storm occurred and had to venture out to get food. Safeway was open with only few staff working. They managed the crowds and lineups in the most calm and kind manner. My family is extremely grateful to them for showing up in the storm for the community. Thank you from the bottom of our hearts.
Beau LaughlinGoogle Maps
Recently
I think Safeway is the best grocery store in Kihei. They just did a recent remodel and updated the look of the store and it turned out very nice. There is a ton of parking. There is a nice floral section and it is a place to grab a lei if you are in need. Stop by for $5 Friday to find some good deals. It is the place I go in town to look for deals on meat and stock up the freezer when I find a good deal. Stop by the deli and the hot food section and try the salt and vinegar chicken wings!
BD LifeGoogle Maps
Recently
They provide free wifi for customer. We get fresh vegetables, taco powder, minced turkey, tortilla sheets, Greek yogurt, and cookies. They used to have fresh soup of day statuon.
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